Animal Charm: Golden Digest

Animal Charm makes videos from other people's videos. By compositing TV and reducing it to a kind of tic-ridden babble, they force television to not make sense. While this disruption is playful, it also reveals an overall 'essence' of mass culture that would not be apprehended otherwise. Videos such as Stuffing, Ashley, and Lightfoot Fever upset the hypnotic spectacle of TV viewing, revealing how advertising creates anxiety, how culture constructs "nature" and how conventional morality is dictated through seemingly neutral images. By forcing television to convulse like a raving lunatic, we might finally hear what it is actually saying.

Genre:

Documentary

Duration:

86 min

Actor:

Jimmy Smits, Gordon Lightfoot

Quality:

HD

Director:

Jim Fetterley, Rich Bott

Release:

1996

Country:

United States of America

IMDb:

4.4